Guide to the 2026 2nd Round TV Home Shopping Market Entry Support Program

ON AIR 문구가 떠 있는 분홍색 레트로 TV

2026 2nd Round TV Home Shopping Market Entry Support Program Guide

Even though they produce high-quality products,
we identify SMEs struggling to develop sales channels, and through sales and promotion via TV home shopping, etc.,

support the development of sales networks to strengthen SME competitiveness

Eligibility

Consumer goods manufacturers based in Korea Small businesses and micro-enterprises

  • ※ Subscribers to Yellow Umbrella (Noran Usan) Mutual Aid (for small businesses and micro-enterprises) (verified as of the application deadline)
  • - Long-term Yellow Umbrella subscribers of 10+ years, and subscribers to Korea Federation of SMEs (KBIZ) mutual aid products (mutual aid fund, PL group insurance, loss mutual aid, guarantee mutual aid)
    and companies participating in the KBIZ Smart Factory program receive preference (bonus points awarded)
  • ※ OEM products allowed; overseas brands not allowed; vendor companies may not apply
FAQ

Q. Do I have to be a Yellow Umbrella subscriber?

A. Since this program is supported by Yellow Umbrella (Small Business and Micro-Enterprise Mutual Aid), as of the recruitment deadline,
we verify whether the representative is enrolled in Yellow Umbrella.Enrollment during the application period is also accepted.

Support Details

  • Support for 1 live home shopping broadcast (50 min) and 1 rebroadcast (50 min, between 2–5 a.m.)

    Preferential commission: 8% for phone orders, 22% for mobile orders

  • Broadcast costs (SO fees, studio production costs) free of charge

    ※ Direct sales costs are borne by the company

    - Direct sales costs: Variable costs incurred by product sales (shipping fees, etc.)

    ※ Product promotional videos (for inserts) must be prepared by the company

Application

  • Application period : ~Until 2026. 10. 16.(Fri) 18:00
  • Required documents: ① Application form, ② Personal information consent form, ③ SME Confirmation Certificate (within validity period)
  • How to apply: Online submission via the Korea Federation of SMEs (KBIZ) website (click "Apply" below)

Program Process

  1. Announcement & Application

    Korea Federation of SMEs (KBIZ)

  2. 1st Document Review

    Home&Shopping

  3. 2nd MD Consultation Session

    Home&Shopping

  4. 3rd Final Review & Decision

    Product Recommendation Committee

* Final broadcast entry results: late November (to be announced)

Broadcast Timing

First half of 2027 Broadcast (schedule to be arranged with the MD)